Getting and maintaining the attention of ANY audience these days is rare.
A good hook, however, can capture your audience,
and is essential to any great presentation.
Don't Miss These Big Takeaways:
Check Out These Highlights:
You’re listening to the “Sound Check” Podcast, Episode #3: “It’s ALL about the hook.”
Welcome to “Sound Check,” a podcast by a speaker, for speakers. Are you looking to knock your next presentation out of the park? Well then you’ve come to the right place! And now your host, Sari de la Motte…
“Thank you for that introduction. I’m so happy to be here. Today I’d like to share some research that I think is very interesting about…”
[Record scratch] Wait, what? That didn’t hook you?
Yeah, I’m not surprised. Luckily today we’re going to talk about THE HOOK.
Welcome to “Sound Check!” My name is Sari de la Motte. I’m a presentation coach, speaker and trial consultant and I’m so excited that you’re listening to today’s podcast!
In my last podcast, I talked about how everyone listens to the same radio station: WIIFM - What’s In It For Me. Anyone in any audience listening to any speaker needs you to answer the question: What’s In It For Me? They’re asking themselves, “Why should I listen to you? How does this apply to my life? How can I use this information?”