Episode #3: It's ALL About The Hook

Getting and maintaining the attention of ANY audience these days is rare.
A good hook, however, can capture your audience,
​and is essential to any great presentation.

Don't Miss These Big Takeaways:

• Every presentation has to speak to your audience’s needs, interests and problems, NOT yours.
• The first thing that comes out of your mouth in a presentation has to engage the audience and make them want to continue to listen. 
  
• Ask the audience a question and then make sure your presentation answers it.
  
• Getting and maintaining the attention of ANY audience these days is rare. A good hook, however, can capture your audience, and is essential to any great presentation.
  

Check Out These Highlights:

• ​Why is having a hook so important?  [1:38]
• What is a hook and what makes a hook great? [3:08]
• Hook Device #1: The Question Hook [5:03]
• Two reasons why the Question Hook is so effective [6:21]
• The Shock or Surprise Hook is Hook Device #2 [7:07]
• Hook Device #3:  The Incomplete Information Hook [8:39]
• Using the hook to KEEP your audience engaged [9:16]

Resource List:

• Catch up with Episode 2 - "What Radio Station Everyone Listens To: WIIFM - What's In It For Me?"
• Have a presentation coming up? Schedule your FREE 30-minute Discovery Session with Sari

TRANSCRIPTION:
You’re listening to the “Sound Check” Podcast, Episode #3:  “It’s ALL about the hook.”

​Welcome to “Sound Check,” a podcast by a speaker, for speakers. Are you looking to knock your next presentation out of the park? Well then you’ve come to the right place!  And now your host, Sari de la Motte…

“Thank you for that introduction. I’m so happy to be here. Today I’d like to share some research that I think is very interesting about…”
 
[Record scratch] Wait, what? That didn’t hook you? 

Yeah, I’m not surprised. Luckily today we’re going to talk about THE HOOK.

Welcome to “Sound Check!” My name is Sari de la Motte. I’m a presentation coach, speaker and trial consultant and I’m so excited that you’re listening to today’s podcast!
 
In my last podcast, I talked about how everyone listens to the same radio station: WIIFM - What’s In It For Me. Anyone in any audience listening to any speaker needs you to answer the question: What’s In It For Me? They’re asking themselves, “Why should I listen to you? How does this apply to my life? How can I use this information?”

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