When you have a captive audience, it's important that you
make the most of the opportunity.
Learn how by looking at what your audience needs.
Listen to Ep. 2 - The Radio Station Everyone Listens To: WIIFM.
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You’re listening to the “Sound Check” Podcast, episode number 2. “Everybody listens to WIIFM.”
Welcome to “Sound Check,” a podcast by a speaker, for speakers. Are you looking to knock your next presentation out of the park? Well then you’ve come to the right place! And now your host, Sari de la Motte...
Welcome to “Sound Check!” My name is Sari de la Motte. I’m a presentation coach, speaker and trial consultant and I’m so excited that you’re listening to today’s podcast!
In my last podcast, I talked about how attention is a precious commodity. And how everyone is a public speaker. Now, because attention is such a precious resource, as speakers we need to do everything possible to ensure that our presentation meets the needs of the audience. It is such an honor in today’s day and age to have anyone’s attention; it seems that everyone has their eyes glued to a screen of one sort or another. Therefore it is so important when we do have that attention, of that audience, that we make the most out of that opportunity.
So in today’s podcast we’re going to talk about how to do that, and we’re going to start by looking at what our audience needs.