The Radio Station Everyone Listens To: WIIFM - "What's In It For Me?"

 When you have a captive audience, it's important that you
make the most of the opportunity.  
​Learn how by looking at what your audience needs.
Listen to Ep. 2 - The Radio Station Everyone Listens To: WIIFM.

Don't Miss These Big Takeaways:

• Instead of starting with their audience in mind, speakers begin with what's important to them. 
• It's not your content that produces change, inspires or educates;  It's how, or IF, the content resonates with your listener
• The story only becomes meaningful when the audience can apply it to themselves.
• We're inundated with so much information that bids for attention have to immediately be of interest to the listener.  

Check Out These Highlights:

• ​[0:46] Summary of Episode 1 for those that missed it
• [1:25] The radio station everyone listens to: WIIFM
• [2:15] Elevating your presentation from a good one, to a great one.
• [3:39] Content doesn't matter nearly as much as resonance does.
• [6:20] Critical questions to ask to ensure content resonates with the audience.
• [7:58] Creating interest for the audience as a bid for their attention

Resource List:

• Catch up with Episode 1: Attention Is A Precious Commodity
• Annette Simmons The Story Factor
• Elizabeth Gilbert Eat, Pray, Love and Big Magic
• ​Schedule a free 30-minute Discovery Session with Sari

TRANSCRIPTION:
You’re listening to the “Sound Check” Podcast, episode number 2. “Everybody listens to WIIFM.”

​Welcome to “Sound Check,” a podcast by a speaker, for speakers. Are you looking to knock your next presentation out of the park? Well then you’ve come to the right place!  And now your host, Sari de la Motte...

Welcome to “Sound Check!” My name is Sari de la Motte. I’m a presentation coach, speaker and trial consultant and I’m so excited that you’re listening to today’s podcast!
 
In my last podcast, I talked about how attention is a precious commodity. And how everyone is a public speaker. Now, because attention is such a precious resource, as speakers we need to do everything possible to ensure that our presentation meets the needs of the audience. It is such an honor in today’s day and age to have anyone’s attention; it seems that everyone has their eyes glued to a screen of one sort or another. Therefore it is so important when we do have that attention, of that audience, that we make the most out of that opportunity.
 
So in today’s podcast we’re going to talk about how to do that, and we’re going to start by looking at what our audience needs.

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