Getting and maintaining the attention of ANY audience these days is rare.
A good hook, however, can capture your audience,
​and is essential to any great presentation.

Don't Miss These Big Takeaways:

• Every presentation has to speak to your audience’s needs, interests and problems, NOT yours.
• The first thing that comes out of your mouth in a presentation has to engage the audience and make them want to continue to listen. 
  
• Ask the audience a question and then make sure your presentation answers it.
  
• Getting and maintaining the attention of ANY audience these days is rare. A good hook, however, can capture your audience, and is essential to any great presentation.
  

Check Out These Highlights:

• ​Why is having a hook so important?  [1:38]
• What is a hook and what makes a hook great? [3:08]
• Hook Device #1: The Question Hook [5:03]
• Two reasons why the Question Hook is so effective [6:21]
• The Shock or Surprise Hook is Hook Device #2 [7:07]
• Hook Device #3:  The Incomplete Information Hook [8:39]
• Using the hook to KEEP your audience engaged [9:16]

Resource List:

• Catch up with Episode 2 - "What Radio Station Everyone Listens To: WIIFM - What's In It For Me?"
• Have a presentation coming up? Schedule your FREE 30-minute Discovery Session with Sari

TRANSCRIPTION:
You’re listening to the “Sound Check” Podcast, Episode #3:  “It’s ALL about the hook.”

​Welcome to “Sound Check,” a podcast by a speaker, for speakers. Are you looking to knock your next presentation out of the park? Well then you’ve come to the right place!  And now your host, Sari de la Motte…

“Thank you for that introduction. I’m so happy to be here. Today I’d like to share some research that I think is very interesting about…”
 
[Record scratch] Wait, what? That didn’t hook you? 

Yeah, I’m not surprised. Luckily today we’re going to talk about THE HOOK.

Welcome to “Sound Check!” My name is Sari de la Motte. I’m a presentation coach, speaker and trial consultant and I’m so excited that you’re listening to today’s podcast!
 
In my last podcast, I talked about how everyone listens to the same radio station: WIIFM - What’s In It For Me. Anyone in any audience listening to any speaker needs you to answer the question: What’s In It For Me? They’re asking themselves, “Why should I listen to you? How does this apply to my life? How can I use this information?”

 When you have a captive audience, it's important that you
make the most of the opportunity.  
​Learn how by looking at what your audience needs.
Listen to Ep. 2 - The Radio Station Everyone Listens To: WIIFM.

Don't Miss These Big Takeaways:

• Instead of starting with their audience in mind, speakers begin with what's important to them. 
• It's not your content that produces change, inspires or educates;  It's how, or IF, the content resonates with your listener
• The story only becomes meaningful when the audience can apply it to themselves.
• We're inundated with so much information that bids for attention have to immediately be of interest to the listener.  

Check Out These Highlights:

• ​[0:46] Summary of Episode 1 for those that missed it
• [1:25] The radio station everyone listens to: WIIFM
• [2:15] Elevating your presentation from a good one, to a great one.
• [3:39] Content doesn't matter nearly as much as resonance does.
• [6:20] Critical questions to ask to ensure content resonates with the audience.
• [7:58] Creating interest for the audience as a bid for their attention

Resource List:

• Catch up with Episode 1: Attention Is A Precious Commodity
• Annette Simmons The Story Factor
• Elizabeth Gilbert Eat, Pray, Love and Big Magic
• ​Schedule a free 30-minute Discovery Session with Sari

TRANSCRIPTION:
You’re listening to the “Sound Check” Podcast, episode number 2. “Everybody listens to WIIFM.”

​Welcome to “Sound Check,” a podcast by a speaker, for speakers. Are you looking to knock your next presentation out of the park? Well then you’ve come to the right place!  And now your host, Sari de la Motte...

Welcome to “Sound Check!” My name is Sari de la Motte. I’m a presentation coach, speaker and trial consultant and I’m so excited that you’re listening to today’s podcast!
 
In my last podcast, I talked about how attention is a precious commodity. And how everyone is a public speaker. Now, because attention is such a precious resource, as speakers we need to do everything possible to ensure that our presentation meets the needs of the audience. It is such an honor in today’s day and age to have anyone’s attention; it seems that everyone has their eyes glued to a screen of one sort or another. Therefore it is so important when we do have that attention, of that audience, that we make the most out of that opportunity.
 
So in today’s podcast we’re going to talk about how to do that, and we’re going to start by looking at what our audience needs.

When the stakes are high, giving a kick ass presentation
​is of utmost importance!   
Learn how to really deliver by listening to 
SOUND CHECK Ep. 1 - "Attention Is A Precious Commodity"

Don't Miss These Big Takeaways:

• Anytime you speak in public, you're a public speaker. 
• Advertisers are desperate to get your attention because they know you're being asked to give your attention to so many things everyday
• Speaking well has the power to change EVERYTHING!
• Every time you step in front of a group, your credibility is at stake.

Check Out These Highlights:

• Get to know Sari de la Motte [0:50]
• Is this podcast right for you? [2:37]
• Developing a passion for public speaking [4:13]
• What's at stake when you don't speak well [5:09]
• Why is listening to a bad speaker so maddening [7:15]
• Attention is a precious commodity [8:35]
• The Three C's [10:43]
• An invitation to take the next steps [12:01]
• Schedule a free 30-minute Discovery Session with Sari.

TRANSCRIPTION
You’re listening to the “Sound Check” Podcast, episode number 1. “Attention Is A Precious Commodity”

​Welcome to “Sound Check,” a podcast by a speaker for speakers. Are you looking to knock your next presentation out of the park? Well then you’ve come to the right place!  And now your host, Sari de la Motte…

Welcome to “Sound Check!” My name is Sari de la Motte. I’m a presentation coach, speaker and trial consultant and I couldn’t be more excited about the launch of this brand-new podcast for speakers.