How to Persuade In Opening Without Being Persuasive

If you’re a trial lawyer, this is something you’re supposed to be able to do. The problem is, jurors are on high alert for any kind of manipulation, and often our attempts to “try” and persuade backfire spectacularly. Every bit of social science on persuasion says that people persuade themselves. If we can get jurors to own the ideas we’re trying to get across in opening, we’re golden. In this video, Sari shows you how.

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