Episode #6 - Prove Fairness

Today we're taking a look at the last P in The Five Ps Model. We're exploring how to reverse the threat jury selection creates for jurors by talking about how attorneys can Prove Fairness.

DON'T MISS THESE HIGHLIGHTS:

• [:56] The five social needs that when threatened can activate the survival instinct in the brain.
• [7:36] Changing your mindset around the jurors and why this is a critical step.
• [10:39] How you limit opportunities when you view the juror as the enemy.
• [11:29] Why using gimmicks can ruin your case from the start.
• [12:33] The secret to being one of the great trial attorneys.
• [14:54] How showing up in an authentic way shifts the jury in your favor.
• [17:58} The importance of meeting jurors where they are.

RESOURCE LIST

• Your Brain At Work by David Rock available on Amazon
• Reviewing the 4 other P's:  Preserve Status, Provide Certainty, Protect Autonomy, and Promote Relatedness
• Sound Check, a podcast for speakers of all kinds
• Tap Into Your Power: The Amplify Project Podcast, changing your communication from the inside out

TRANSCRIPTION
Introduction: When you're up against a hostile room of people who don't want to be there, you need real strategies that get results. Welcome to From Hostage to Hero, the show that gives you practical advice you can use right now in the courtroom, boardroom, or classroom. Learn how to move your unwilling audience to one that is invested in what you're saying, eager to participate, and engaged in the process. Learn from the attorney whisperer herself, your host, Sari de la Motte.

Sari de la Motte: Hey everybody. Today we're looking at the last P in The Five Ps Model. If you've been listening regularly, we've been exploring the SCARF Model, S-C-A-R-F model, from David Rock, author of Your Brain At Work, and again, that book is not about trial necessarily, but when I read about the SCARF model, I immediately saw the application to trial attorneys, and particularly to jurors.

The SCARF model says that there are five social needs that when threatened can activate the survival instinct in the brain. And so again, what we're looking at in the last several podcasts, and today's going to be the last one on fairness, is how to reverse the threat jury selection creates for jurors, because jury selection absolutely threatens them in terms of status. They don't know anyone else. They have to speak in public. The whole thing is kind of scary and fraught. It threatens them in terms of certainty. They don't know how things work, when they can leave, if they can leave, if they're chosen, how they're chosen. There's no certainty. They can't choose to not be there, so that of course threatens autonomy. As we talked about last podcast, they don't know anyone else. They don't know their fellow jurors. They don't know you. They don't know opposing counsel. They don't know the judge. And today we're going to talk about fairness, and how they believe this whole process is unfair.

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