Shouldn't I "Hide" My Ideal Jurors?

Many of you are coming around to the idea of shifting your focus in voir dire from trying to figure out who your "bad" jurors are to focusing on finding your "ideal" juror instead.

What you focus on, you create. If you look for ideal jurors, I firmly believe you'll find them.

That said, some of you have asked the question, "Won't identifying my ideal juror cause opposing counsel to kick them off?"

And the answer is: Yes, it might. But you don't need to worry about this if you've formed the group. 

One of our primary needs as humans is a sense of belonging. Humans crave feeling like a part of a group. When you get jurors formed around the principles in your case, you create a group dynamic. That group dynamic exerts influence on the members.

In this way, then, you are looking for your ideal JURY vs. your ideal JUROR. 

In other words, once you figure out what principles your case centers around, and you get jurors rallying around those principles as a group, opposing counsel can kick off members of the group but it won't matter, because the group still remains.

It's group formation you're after, not convincing individual jurors to vote your way. Get the group formed and ready for battle and any attempt of opposing counsel to kill individual soldiers won't do much good.

Give this podcast a listen to learn more.