It should come as no surprise that jurors don’t want to be there. But have you ever asked yourself why that is?
The obvious answer is that no one wants their day or week interrupted, but there are much deeper reasons, neurological reasons that take jurors captive.
David Rock, in his book Your Brain at Work lists five sociological factors that when threatened, the brain views as an attack. Those factors form the SCARF model:
What process threatens all five of these factors at once? Jury selection.
Think about it: jurors must speak in public. This threatens status. What if they say the wrong thing? Stutter? Embarrass themselves?
There’s no certainty for jurors. They don’t how or if they’ll be picked to serve. They don’t know what the case is about. They don’t even know when lunch is.
Jurors are forced to participate, restricting their autonomy. They cannot choose to opt out. They’re forced to be there.
Jurors don’t know you, defense counsel, the judge or each other. Most of us wouldn’t go to a cocktail party by ourselves, much less jury selection, but jurors are forced to go it alone. Jury selection creates a lack of relatedness.
And although all eligible Americans may be called for jury selection, that’s no comfort to the jurors. On this day, they’ve been called to jury duty and even though it’s not unfair, it sure feels like it.
Jury selection takes jurors captive by taking their brains hostage. They feel under attack due to lack of status, certainty, autonomy, relatedness and fairness. And it’s your job to set them free.
You must reverse the threat jury selection creates and help your hostages become heroes.
Welcome to the From Hostage to Hero blog. In this blog and accompanying podcast, I’ll teach you to understand the juror mindset and change your approach. By working with instead of against the jurors, you’ll find your job becomes easier and you may begin to win more too.
Until next week, subscribe to my From Hostage to Hero podcast on iTunes, and join my From Hostage to Hero Facebook group.
I am pleased to announce that my book, From Hostage to Hero, is currently being edited by Trial Guides and will hopefully be out later this year.
To assist trial attorneys who want to engage with me and my method, we’ve designed several ways to do so:
First, you can subscribe to my From Hostage to Hero podcast. Available on iTunes or on my website, in this podcast I’ll discuss ways to help move your hostile group to one that wants to take action for you and your client.
Second, you can join my free Facebook Group: From Hostage to Hero Facebook Group by clicking here and asking for access. You must be a civil plaintiff attorney or criminal defense attorney to join. I’ll be live, each week in the Facebook group teaching and taking questions. In addition, this blog, along with the podcast, will be posted to the group. There will be group discussion starters, trial tips and other goodies as well.
Third, you can add yourself to the waitlist to know when The Amplify Project will open by visiting amplify-project.com. What is The Amplify Project you ask? It will be an online community that is available by subscription only. Inside the project you’ll find my Path to Power course, my Power of Attorney course, nonverbal videos, workbooks, sample openings and voir dires, coaching and live training. You do -not- want to miss it when the project opens as it will only be open for 5 days and we’ll only open the project a few times a year. Want to learn more? Take the Free Course at amplify-project.com and subscribe to the TAP Into Your Power: The Amplify Project Podcast on iTunes.
Finally, you’ll receive a weekly digest on Mondays that will include this weekly blog, a preview of the upcoming podcast and FB live, and other announcements that will keep you informed, such as when the book will be available.
I look forward to interacting with you here on the blog, in the FB group and through the podcasts. Get ready to learn how to move not only the jurors, but yourself, from hostage to hero!
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